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The Paradox of Resistance: Why Pushback is a Critical Part of Successful Change Management

Writer's picture: Kate StithamKate Stitham

Organizations invest significant time and resources into change initiatives, recognizing that adaptability and innovation are essential for long-term success. However, despite best efforts, many change efforts fail to achieve their intended outcomes. Understanding why change resistance occurs and how to navigate it effectively is crucial for leaders seeking to create meaningful, lasting transformation.


Resistance to change is often portrayed as an irrational barrier, an obstacle that must be overcome for progress to occur. Traditional change management frameworks often assume that individuals resisting change are uninformed, complacent, or fearful, and that the work of "change agents" is to overcome these barriers. However, this narrative fails to capture the deeper psychological and organizational dynamics at play.

rope pulling down a statue of a man in a business suit
artwork by Cristóbal Schmal

What Drives Resistance


Resistance to change is not simply a matter of personal preference or irrational fear—it is a complex, deeply ingrained response shaped by cognitive, emotional, and organizational factors. What is often perceived as an individual resisting change may actually be a symptom of deeper organizational challenges.


Rather than dismissing resistance outright, organizations must examine the root causes. Employees may be hesitant to embrace change because of the work culture, the burden of psychological ownership, or even the way change is introduced. Each of these plays a crucial role in determining whether employees push back or engage constructively.


By shifting the focus from overcoming resistance to understanding its origins, organizations can better design change initiatives that are inclusive, sustainable, and responsive to employees' needs and concerns.


Creating A Culture for Change

One of the most important aspects for successful change initiatives is a foundation of psychological safety, specifically the ability to admit mistakes, ask questions, and speak up when noticing problematic behaviors without fear of repercussions. In cultures with a demand for perfection, where failures are seen as a lack of competence and tied to individual self-worth, change is viewed as threatening. Employees in such environments are less likely to acknowledge problems or propose new solutions, as doing so may carry personal or professional risk (Kahn, 1990).


To cultivate a culture that embraces change, organizations must:

  1. Normalize experimentation and iteration, where failure is seen as a learning opportunity.

  2. Encourage open communication where employees feel safe to challenge ideas without negative consequences.

  3. Ensure leadership models vulnerability by openly admitting past mistakes and adapting strategies accordingly.


In organizations where psychological safety is high, change is not just tolerated—it is actively pursued as a necessary driver of progress (Edmondson & Lei, 2014)


Addressing the Challenge of Psychological Ownership

Another aspect of resistance comes from the phenomenon of psychological ownership where long-tenured employees struggle with changes not because they as individuals are inherently resistant, but because they must reconcile new initiatives with decisions they once supported or implemented. Conversely, newcomers to an organization may find it easier to critique existing structures precisely because they do not bear the psychological weight of past decisions. It's easier to critique that which you were not a part of.


To accept change, those who were a part of the former environment have to combat:

  1. Status Quo Bias: The preference for familiar structures, patterns, and habits, even in the face of superior alternatives (Samuelson & Zeckhauser, 1988).

  2. The Endowment Effect: The tendency to overvalue or develop an attachment to processes, ideas, and systems that one has helped create (Kahneman, Knetsch, & Thaler, 1991).

  3. Escalation of Commitment: The tendency to double down on past investments in an attempt to justify previous decisions and avoid cognitive dissonance (Staw, 1981).


A lack of psychological safety in the work culture can make the pressure of psychological ownership even more acute. This is why leadership changes often accompany large-scale transformations—the pressure to position previous decisions or processes as one person's responsibility is extremely high. However, change can be implemented without simply removing experienced employees.


Instead, organizations can:

  1. Encourage structured reflection, allowing employees to analyze and critique past decisions without assigning blame.

  2. Create avenues for seasoned employees to contribute their institutional knowledge to new initiatives.

  3. Establish mentorship programs where experienced employees help newer staff understand past decisions while remaining open to necessary evolution.


How We Approach Change

The last trigger for change resistance can be the individuals leading it. A large portion of change initiatives fail due to relational mismanagement—because employees feel misunderstood, their past contributions are dismissed, or there is a lack of clarity around the goals and processes needed to enact the change (Kotter, 1996).


Psychological research shows that individuals are more likely to oppose change when they feel excluded from the decision-making process, when they lack trust in those leading the initiative, or when past experiences have taught them that change efforts are poorly executed or short-lived. Failing to clearly articulate why change is happening and how it aligns with organizational goals can result in further resistance.vv


To foster more effective change, leaders should:

  1. Engage employees early in the change process to solicit input and feedback.

  2. Frame change as an opportunity rather than a correction of past failures.

  3. Provide clear, frequent, and honest communication about the objectives and anticipated challenges of change.


The Value-add of Change Resistance

A final consideration is that change resistance can also be formed from genuine concerns, knowledge, or experience, rather than irrational fear. For example, when new employees propose an initiative that has already been attempted, experienced employees may resist—not due to stubbornness, but because they recall why it previously failed.


This type of resistance is actually beneficial to change. It can increase buy-in, deepen impact, and make sure that change initiatives are vetted and well thought out. If the assumption is that resistance must be overcome rather than understood, change-makers risk missing out on critical insights necessary for lasting, meaningful change (Ford et al., 2008).


 


A New Way to Manage Change

Rather than viewing resistance as a sign of failure, organizations should see it as a sign of engagement. Employees resist change not because they are irrational, but because they are deeply invested in the success of their work. Acknowledge the psychological roots of resistance and integrate both experience and innovation. By fostering psychological safety and creating structured opportunities for dialogue, change-makers can transform resistance from an obstacle into a powerful tool for organizational growth.


Balance Expertise and Fresh Perspectives

  1. Structured Onboarding Feedback – Organizations can capitalize on the “fresh eyes” effect by encouraging new employees to document their initial observations before they become fully assimilated into existing structures.

  2. Cross-Generational Working Groups – Pairing new hires with experienced employees in problem-solving creates opportunities for mutual learning, blending institutional knowledge with new ideas.

  3. Collaborative Problem-Solving – Instead of imposing change from the top, organizations can engage both seasoned and new employees in co-creating solutions, ensuring that change initiatives respect both experience and innovation.


By fostering psychological safety and creating structured opportunities for dialogue, change-makers can transform resistance from an obstacle into a powerful tool for organizational growth.



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